The Chandi Studio: Creating a Sterling Reputation in the Jewelry Industry

The Business Press
3 min readMar 16, 2023

Jewellery has always been a timeless expression of beauty, elegance and style. From ancient civilizations to modern-day fashion, jewellery has played a significant role in enhancing the appearance and personality of both men and women. Over time, jewellery has evolved to encompass a wide range of materials, designs and styles, from precious metals like gold and silver to diamonds, gemstones and other precious and semi-precious stones. Whether you’re looking for a statement piece to make a bold fashion statement or a subtle accessory to complement your everyday look, there is something for everyone in the world of jewellery. In this article, we’ll introduce you to a brand that specializes in 92.5 Sterling Silver jewellery — The Chandi Studio.

The Chandi Studio offers a unique range of 92.5 Sterling Silver jewelry, including earrings, necklaces, pendants, rings, nose pins and much more. Founded by Devesh and Rimjhim in 2019, the startup has come a long way since its inception.

Uniqueness of the Products

At The Chandi Studio, all products are created in-house, and the brand specializes in creating unique designs according to the customer’s preferences. The jewelry is made of pure silver, making it affordable for everyone to enjoy the luxury of silver. The brand understands the powerful language of silver jewelry for women and aims to cater to modern and independent women who love accessorizing.

Founder’s Story

Devesh pursued an MBA in sales and finance, while Rimjhim pursued a BA (H) in psychology and later an MA in the same field. Rimjhim has always been passionate about silver jewelry, while Devesh balances his eye for what’s feminine with a rocker chic vibe to create innovative designs.

Brand Journey

The Chandi Studio’s roots date back to 1945 when Devesh and Rimjhim’s great grandfather started the business. Later, their father continued the legacy and established himself in the jewelry sector. In 2019, Devesh and Rimjhim decided to take the business online and start The Chandi Studio. Although the brand faced difficulties and judgment initially, they persevered and continued to move forward. Their father’s experience and their innovative ideas have been the perfect ingredients for a successful business.

Packaging with Love

The packaging is an essential aspect of The Chandi Studio’s products. The brand takes extra care to ensure that the products are delivered to customers in perfect condition. The packaging reflects the heritage of Jaipur, with a logo on top of a cardboard box. The brand’s love for the pink city and its heritage is evident in the packaging.

The Future of The Chandi Studio

The brand has big plans for the future. They aim to expand their business not only within India but also worldwide. With gold prices at an all-time high, they want to promote silver jewelry as a viable alternative. They also plan to make The Chandi Studio a household name in the jewelry industry, with a focus on providing unique designs and excellent customer service.

To know more visit –

Instagram Link: https://www.instagram.com/the_chandi_studio/

Facebook Link: https://www.facebook.com/thechandistudio

Youtube Link: https://www.youtube.com/@thechandistudio

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The Business Press

India’s Growing Startup News Platform. Featuring the most inspiring and motivating startup and entrepreneur stories.