Swaad: Bringing Authentic, Multi-Cuisine Home-Cooked Meals to Mumbai

In a world dominated by fast food and processed meals, there is an undeniable craving for wholesome, homemade food that not only satisfies the palate but also provides nourishment for the soul. Swaad, a Mumbai-based food startup, steps in to offer delicious, freshly prepared dishes across a variety of cuisines. Founded by Aarti Mehta, Swaad has made a name for itself in Mumbai’s culinary landscape by delivering hearty meals and festive hampers, making home-cooked food accessible to thousands.

The Journey from Education to Entrepreneurship

Aarti Mehta, the founder of Swaad, began her journey into the world of food during the early days of the Covid-19 pandemic in 2020. Previously an educator who ran after-school programs under her brand Curious Cubs, Aarti had to shift gears when the pandemic led to school closures. Realizing the increasing need for home-cooked meals in her building, Aarti began providing basic daily meals to her neighbors. The overwhelming demand encouraged her to take the leap and expand her services.

Today, Swaad operates as a home-based food service, delivering daily meal plates, catering orders, and customized hampers for special occasions like birthdays and festivals. With over 4,000 satisfied customers, Aarti’s dedication and passion for cooking have transformed Swaad into a trusted name for those craving simple, yet delicious, home-cooked meals. Her forte lies not only in preparing Indian sweets but also in creating a diverse range of multi-cuisine meals, from Rajasthani to Thai, North Indian to Italian, ensuring every taste is catered to.

The Swaad Experience

Swaad’s uniqueness lies in its purely home-cooked offerings, prepared fresh for every order. Each meal is crafted by Aarti herself, ensuring that customers receive the highest quality food made with fresh ingredients, and without any compromise. The difference between Swaad and restaurant food is clear: nothing is prepared in advance, and all dishes are made-to-order, ensuring an authentic, home-cooked experience.

Swaad makes life easier for those who crave the comfort of home-cooked meals but are unable to prepare them themselves — whether it’s students living away from home, older couples, or individuals simply seeking a healthier, tastier alternative to restaurant fare. From street-style chaat to nostalgic Rajasthani meals like dal batichurma, Swaad offers a one-stop destination for a wide array of cuisines, making it a truly versatile home-cooked meal provider.

Swaad’s Vision

Looking ahead, Aarti envisions Swaad expanding into a cloud kitchen or delivery service, making freshly prepared food accessible across Mumbai. The goal is not to open a traditional restaurant but to create a platform where anyone — from students to busy professionals — can enjoy the taste of authentic, preservative-free home-cooked food, no matter the cuisine whether it’s a Jain meal, a Thai spread, or Indian mithai during festivals.

Swaad aims to be the go-to solution for those who want authentic flavors without compromising on quality or health. Her mission is to provide access to preservative-free food, including her special pickles, which are a customer favorite alongside her multi-cuisine offerings. Over the next five years, Aarti hopes to expand her reach, ensuring more people can enjoy the convenience of home-cooked meals tailored to their tastes and dietary needs.

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