Style by Panaash: Redefining Elegance in Ready-to-Wear Sarees

The Business Press
3 min readJan 17, 2025

--

The saree is an iconic symbol of Indian heritage, captivating women across generations. However, in today’s fast-paced world, the intricate process of draping can deter many from embracing this traditional attire. Enter Style by Panaash, a brand that bridges the gap between timeless tradition and modern convenience by offering exquisite ready-to-wear sarees that seamlessly blend comfort and elegance.

The Vision Behind Style by Panaash

Founded by Anita Shetty, Style by Panaash emerged from her love for sarees and her mission to make them accessible to modern women juggling busy lifestyles. As a professional pilot, Anita’s travels across the globe revealed a common admiration for sarees among women, regardless of their cultural background. However, she noticed a shared challenge — many loved sarees but were hesitant to wear them due to the complexities involved in draping.

This realization, combined with her passion for design and practical solutions, led Anita to launch Style by Panaash with a vision to simplify the saree-wearing experience without compromising its charm.

The brand offers a diverse collection of sarees, ranging from office-ready mul mul sarees to luxurious South silk and Pattu sarees perfect for weddings and festive occasions. Complementing these sarees are ready-to-wear blouses, thoughtfully crafted to enhance the overall look.

What Sets Style by Panaash Apart

Style by Panaash focuses on delivering a seamless blend of tradition and modernity. The ready-to-wear sarees eliminate the hassle of draping while maintaining the elegance sarees are known for. This unique approach has made the brand a favorite among women of all ages and lifestyles.

Personalized customer service via WhatsApp adds a distinct touch, ensuring accurate fittings and styling advice for a flawless shopping experience. With international shipping options, the brand has developed a loyal customer base in countries such as the USA, the UK, Canada, and Singapore.

Anita’s commitment to sustainability further strengthens the brand’s ethos. By minimizing fabric waste and collaborating with local artisans, Style by Panaash actively promotes ethical practices and slow fashion, making each saree a timeless investment.

Expanding Horizons and Future Aspirations

With hundreds of satisfied customers worldwide, Style by Panaash aims for further growth. Plans are underway to introduce new fabrics and designs to cater to diverse tastes and preferences. The brand also envisions opening physical stores in key cities and hosting exhibitions to foster deeper connections with its customers.

Through innovation, elegance, and a commitment to customer satisfaction, Style by Panaash is poised to become a preferred destination for effortless ethnic wear. For women seeking comfort without compromising on tradition, this brand presents the perfect choice.

To Know More Visit Website: www.stylebypanaash.in

Instagram: https://www.instagram.com/reel/C-7Dg7fvZVp/?igsh=bHBubXhmdWd5dms1

To read more startup stories visit- https://thebusinesspress.in/

--

--

The Business Press
The Business Press

Written by The Business Press

India’s Growing Startup News Platform. Featuring the most inspiring and motivating startup and entrepreneur stories.

No responses yet