Nelumbrocrochet: Crafting Handmade Elegance for Everyday Joy

The Business Press
3 min readMay 13, 2024

Nelumbrocrochet, established by Gaurangi in December 2021, is more than just a brand, but a celebration of artistry and tradition. Gaurangi, a Ph.D. psychology student, discovered the therapeutic benefits of crocheting, which inspired her to blend this age-old craft with modern sensibilities. Today, Nelumbrocrochet offers a range of exquisite products that elevate everyday essentials and resonate with a sense of timeless elegance.

Crafting Artisanal Excellence, Stitch by Stitch

Nelumbrocrochet is a brand that offers a variety of meticulously crafted items that are both creative and functional. Their product line includes charming bags, chic accessories such as airpod covers and keychains, and other unique pieces that reflect the skill and dedication of their artisans. The brand’s commitment to empowering local communities, particularly village women, by providing them with meaningful employment opportunities is what sets them apart.

Nelumbrocrochet not only preserves the heritage of crochet but also supports economic sustainability. While the products of Nelumbrocrochet are known for their handmade charm, they also offer a platform for self-expression. Gaurangi, the founder of the brand, aims to create connections and moments of delight in everyday life. Each piece is infused with warmth and personality, allowing customers to embrace their individuality and find joy in the little things.

Navigating Challenges, Building Trust

Nelumbrocrochet, like any other startup, faced various challenges during its journey. Initially, building trust with customers was difficult in an era where online skepticism was predominant. However, the brand overcame this challenge by maintaining a commitment to quality and transparency. As a result, it garnered praise and loyalty from its growing clientele. What started as a passion project with a modest investment of ₹5000 at the age of 24 has now grown into a thriving enterprise that serves over 5000 customers across India.

Reflecting on the brand’s evolution, Gaurangi recalls the gradual but steady growth of Nelumbrocrochet. The brand’s ascent is a testament to its unwavering dedication to craftsmanship and customer satisfaction. From humble beginnings of fulfilling a few orders to now shipping 15 packages daily, Nelumbrocrochet has come a long way. Looking ahead, Gaurangi envisions Nelumbrocrochet becoming a household name synonymous with accessible luxury and artisanal flair.

Vision for the Future

In the next five years, Nelumbrocrochet plans to expand its range of products while remaining committed to its core values of quality and inclusivity. The brand aims to attract a wider audience by forming strategic partnerships and embracing innovative designs, all while bringing joy through its creations. By engaging with the community and collaborating with others, Nelumbrocrochet hopes to promote a culture of creativity and connection, enriching people’s lives one stitch at a time.

Nelumbrocrochet is not just a startup, but a movement that celebrates the blending of tradition and innovation, craftsmanship and compassion. Gaurangi, the founder, is weaving her dreams into reality with Nelumbrocrochet, setting an example of how entrepreneurship can be a force for positive change in the world. It showcases the power of combining passion with hard work and dedication towards making a difference.

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The Business Press

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