LABEL PERNIKA — A fashion label that makes every outfit a piece of art that becomes a conversation starter

The Business Press
4 min readApr 12, 2024

In the fast forward world of fashion, where trends come and go, LABEL PERNIKA stands solid as source of creativity and innovation. Created from the sheer passion of a mother-daughter team — Rekha and Pernika Gupta — the label is driven by a shared vision of not just crafting clothes — but more about crafting stories.

Together the team is transforming the mundane into the extraordinary with their brand LABEL PERNIKA. But what sets them apart? It’s their daring approach to design and their commitment to infusing every piece with a touch of magic.

At LABEL PERNIKA, it’s not just about making Potli bags or Handloom Sarees and Dupattas — it’s about creating wearable art. Each stitch is a brushstroke, weaving together a narrative of tradition and contemporary allure. And it’s this unique blend that captures the imagination of fashion enthusiasts around the world.

So, if you’re looking to add a splash of color and culture to your wardrobe, look no further than LABEL PERNIKA. Because here, fashion isn’t just about what you wear — it’s about the stories you tell with every outfit.

Rich fabric effortlessly merging with enchanting design to create elements with that wow factor

In the exquisite world of handcrafted elegance, LABEL PERNIKA offers opulent sarees, charming potlis, flowy dupattas and elegant stoles, all diverse artisanal creations to elevate your style.

Dress to impress with LABEL PERNIKA’s stunning collection of sarees! From the intricate zari, soft silk Kanjeevaram saree with a peacock pallu to the captivating Pure Katan Silk Banarasi Saree adorned with designer kadhwa jangla and bootas, each piece is a timeless masterpiece.

Explore the charm of the Rai Bandhani intricate gharchola saree, and step into the world of ethnicity of Banarasi weaves, beautifully adorned in Tangerine with gold zari work and traditional floral motifs. With Bandhej sarees and Bandhani Sarees emitting an exquisite mix of vibrant colors and glamorous patterns, your wardrobe is sure to shine with LABEL PERNIKA’s captivating designs.

Discover the exquisite range of Potli bags by LABEL PERNIKA, crafted with meticulous attention to detail and timeless elegance. From Potlis with petit point embroidery in pure raw silk to the enchanting BAHARA range inspired by an enchanted garden, each piece is designed to elevate your style.

Indulge in the must-have evergreen appliqué embroidered cow potli bags, featuring ghungroo detailing and a stunning sheen. Or opt for the Shrinathji Potli, showcasing intricate hand embroidery in gold zari and stones, with delicate vines in glowing sequins and fine pearls.

Customize your potlis in any color and size to suit your preferences perfectly. And don’t miss the gorgeous multi-purpose gaddi bags, perfect for gifting to your loved ones.

And for those chilly winter days, wrap yourself in luxury with LABEL PERNIKA’s pure pashmina super soft luxurious Swarovski studded stoles, adding a touch of glamour to any outfit.

Setting the trend by creating a fashion fusion of the future

Since its inception in 2019, LABEL PERNIKA has steadfastly adhered to its foundational principles, skillfully blending traditional artistry with contemporary design to offer a captivating fusion of styles.

The brand consistently challenges itself to produce embroideries and designs that resonate deeply with women globally, weaving narratives that are both fresh and compelling. Central to both the founder’s business philosophy is the unwavering commitment to cultivating and preserving customer satisfaction and trust.

In the world of LABEL PERNIKA, tradition converges with innovation to create an exquisite tapestry of timeless fashion. With a confident stride into the future, the brand remains committed to crafting garments that not only adorn but also empower those who wear them. Each creation stands as a profound symbol of timeless elegance, offering boundless opportunities for self-expression and individuality to flourish.

“We invite you to join LABEL PERNIKA on an exhilarating sartorial journey. Elevate your style with our label, where excellence is synonymous with sophistication, and every garment tells a story of grace and distinction.” Shared both Rekha and Pernika.

Click to pick some elegant handcrafted fashion.

To read more startup stories visit-



The Business Press

India’s Growing Startup News Platform. Featuring the most inspiring and motivating startup and entrepreneur stories.