KIHAN INDIA: ECO-FRIENDLY PRODUCTS, OVERCOMING CHALLENGES, AIMING FOR GROWTH, AND SPREADING SUSTAINABILITY AWARENESS.

In a world where environmental consciousness is on the rise, startups like Kihan Universal Equal Essential are paving the way for sustainable living.

Founded by Himanshi offers a range of eco-friendly products, from upcycled clothes to handcrafted journals, aiming to make a positive impact on both consumers and the planet.

There’s a thoughtful reason behind the name of the brand:

“KIHAN means ‘Universe’ and in Japanese KIHAN means ‘bond/connection’. That’s the reason we are building ‘Kihan- The Universe of eco-essentials’ through which we are trying to “bond or connect” with nature.” Says the founder of Kihan India.

Products and Mission:

Kihan’s offerings encompass a diverse array of eco-friendly essentials, including upcycled clothes, fabrics, handcrafted journals, scented candles, and handloom pouches.

Each product is meticulously crafted with sustainability and ethical production in mind, reflecting Kihan’s mission to promote conscious consumerism and environmental responsibility.

The brand’s unique selling proposition lies in its commitment to offering affordable, sustainable alternatives that do not compromise on quality or style.

Addressing Pain Points and Challenges:

As a startup, Kihan has faced its fair share of challenges, including initial investment constraints and the need to establish a robust online presence.

However, with perseverance and dedication, the founders overcame these obstacles and launched their brand with an investment of 10,000–12,000 rupees.

By leveraging platforms like WhatsApp, Swiggy, Instamart, and Instagram, they initially reached customers directly but later expanded to include a dedicated website to streamline the purchasing process and enhance customer experience.

Despite these challenges, Kihan has garnered a loyal customer base, particularly in the US, where customers appreciate the brand’s commitment to sustainability and craftsmanship.

Vision for the Future:

Looking ahead, Kihan aims to further expand its product offerings and establish a stronger presence both domestically and internationally.

With plans to introduce sustainable clothing lines and handloom bags, the brand seeks to diversify its offerings while maintaining its core values of sustainability and ethical production.

Additionally, Kihan aspires to open 1–2 stores in North and South India, providing customers with physical retail outlets to experience their products firsthand.

Ultimately, Kihan’s vision extends beyond selling products; it seeks to foster meaningful connections with customers, offering them not just merchandise but emotions and stories embedded in each handcrafted item.

Kihan Universal Equal Essential exemplifies the growing trend towards sustainable living and conscious consumerism.

By offering eco-friendly alternatives and promoting ethical production practices, Kihan is not only providing consumers with high-quality products but also contributing to a more sustainable future.

With its commitment to environmental responsibility and passion for craftsmanship, Kihan is poised to make a lasting impact in the world of sustainable fashion and lifestyle.

To know more visit: Website: www.kihanindia.com

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