Inyourdreams: Exalting Everyday Fashion with Affordable Elegance in India

The world of fashion is in a constant state of flux, continuously influenced by emerging trends, creative designs, and the changing needs of consumers. In this ever-evolving landscape, one brand shines with its unwavering dedication to delivering high-quality, affordable, and sustainable fashion — Inyourdreams. With a focus on everyday attire, dresses, co-ords, pyjama sets, and loungewear, Inyourdreams caters to the contemporary fashion connoisseur who values chic style while prioritizing durability and cost-effectiveness.

The inception of Inyourdreams and Its Founder

InYourDreams was founded by Aishwarya Patel in January 2023. It is the result of Aishwarya’s passion for fashion and her goal of creating a brand that offers high-quality clothing at affordable prices. Aishwarya, a textile designer from the National Institute of Fashion Technology (NIFT), faced significant challenges breaking into the fashion industry.

In 2019, Aishwarya started her business with pajama sets and expanded it to 1.5 lakhs before the COVID-19 pandemic led to a temporary shutdown. Undeterred, she rebranded her company as Inyourdreams in January 2023, operating from her home in Jaipur. Currently, she designs, sources fabrics, creates exclusive prints, and produces uniquely designed clothing pieces, serving approximately 6000 customers.

Unique Selling Points and Challenges

Inyourdreams stands out for its dedication to providing high-quality clothing and designs at affordable prices, a rare combination in today’s fashion market. However, Aishwarya faced challenges in gaining customer trust as an online brand, starting her business at the age of 23 with just ₹50,000. Overcoming skepticism about online shopping was no easy feat.

Nevertheless, Aishwarya’s perseverance paid off, and today, Inyourdreams has over 6000 satisfied customers across India. The brand’s commitment to sustainability is another notable aspect. By introducing seed tags that can be planted and choosing recyclable packaging sleeves instead of plastic, Inyourdreams is gradually adopting environmentally friendly practices.

Vision for the Future

Aishwarya has an ambitious yet achievable vision for Inyourdreams. She aims to have a store in every city, combining a strong online presence with a robust offline footprint to gain more customer trust. Over the next five years, she envisions Inyourdreams becoming a leading fast fashion brand in India. Her mission is to make Inyourdreams the go-to brand for cotton dresses and co-ords at very affordable prices.

The brand’s focus on sustainability will continue to be a core part of its growth strategy. By taking small but significant steps towards environmental responsibility, Inyourdreams aims to set an example in the fashion industry. With its unique blend of quality, affordability, and sustainability, Inyourdreams is poised to redefine everyday fashion in India.

To know more visit- https://www.instagram.com/inyourdreamsdotin/

Website — https://inyourdreams.in.

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