House of Muher: Celebrating Ethnic Elegance with Contemporary Flair

The Business Press
3 min readMay 18, 2024

Creating and sustaining a fashion brand is an extremely challenging task. But if you have a team at the helm who are completely in sync with each other, it works wonders. The ethnic fashion brand — HOUSE OF MUHER — has one such brand story. Started by husband wife duo, Anant and Naina, the brand is today counted among the top selling ethnic wear brands for women.

House of Muher revolves around the feminine form, appreciating her sense of fashion and creating something that will appeal to her unique individuality. It is a treasure trove of fashion that every woman would love to make her own.

Every outfit is designed with a luxurious ethnic touch for the modern women. There are lot of Mogul and cross border design influences and every women will find them resonating with their fashion sensibilities. The outfits are a classy ensemble of exquisite fabrics artistically fused with intricate hand embroidery and other embellishments that add a touch of class.

The brand offers a wide collection that includes A line Kurta and Pants, Spun silk Kurta and Pants with Golden Zardozi Embellishments, Full sleeves Hand Embroidered Kurta, Full length Crepe Kaftan with Embroidery on Neck and Cuffs, Anarkali and Pants with Dabka and Resham work, Crepe Kurta with Khadi Crepe Gharara with Golden Zardozi, Straight Ajrak print Kurta with Embroidered Neck and Sleeves.

“My family has been in the apparel business for long and the affordable ethnic wear niche was something we felt had lot of potential. Additionally, being from Lucknow we had access to artisans of Lucknow renowned for their exquisite hand embroidery skills.” says Naina.

Naina handling the designing aspect and Anant handling operations. The manufacturing facility too is well equipped and professionally managed to make designs that catch the eye.

“Our brand vision is to connect with a growing class of customers who appreciate the styling and the finesse that we bring to every single garment we design and manufacture.” Shares Anant.

It’s a competitive industry out there and only excellence and innovative fashion can keep a brand relevant

The fashion industry with the power of social media behind it has exploded today. There are multiple options that are available for a customer. In such a scenario it becomes all the more important to keep innovating and giving the customer exciting choices.

House of Muher with its emphasis on attention to detail and its classic statement outfits has managed to keep its customers engaged. The brand has garnered rave reviews from a wide section of customers both in India and abroad and its standalone store in Lucknow is a fashion magnet for hordes of customers.

Says Naina, “We want to set up more stores and attract more customers through our fashion portal. We intend to grow by giving our valued customers a privileged, unique and distinctive fashion experience.”

Step into the House of Muher and discover a whole new world of contemporary fashion that reflects sheer class, elegance and sophistication.

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