Fashion that offers style, comfort and genuine solutions to those women centric wardrobe challenges

The Business Press
4 min readJun 7

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Introducing Nithya G., a first-generation entrepreneur and the owner of the very popular HABBADA FASHIONS — a women centric fashion brand. Nithya embarked on a mission to eradicate the common discomforts that come with wearing sarees. Subsequently, she introduced a range of meticulously designed products that sought to seamlessly blend style, comfort, and functionality for women.

“I launched my brand to create products that combine practical function with elegant fashion. I seek to solve small but significant fashion problems for every woman.” Shares Nithya.

Launching the brand with her bestselling item to date the HABBADA Saree Shaper, Nithya has expanded the portfolio to include Crop Tops, Long Dresses, A Line Skirts and even an accessory line of Clutches.

Working with the basics has helped the brand design fashion that really connects well with women. The Saree Shaper for example replaced the drawstrings at the waist with elastic, board and buttons that can also hold heavy sarees easily. The discreet drawstrings at the hemline with concealed slits at the side, make it easy for women to use the washroom without staining or crumpling the saree. And of course, most importantly, the soft material hugs the body perfectly and helps drape the saree really well. Climbing the stairs or sitting on the floor is no more a task.

Working with the basics has helped the brand design fashion that really connects well with women. The Saree Shaper for example replaced the drawstrings at the waist with elastic, board and buttons that can also hold heavy sarees easily. The discreet drawstrings at the hemline with concealed slits at the side, make it easy for women to use the washroom without staining or crumpling the saree. And of course, most importantly, the soft material hugs the body perfectly and helps drape the saree really well. Climbing the stairs or sitting on the floor is no more a task.

The stretchable A line skirt brings out those curves and glams up your style quotient. It can expand up to 5 to 6 inches and even if you lose or gain weight it will still be a comfortable fit. Best of all you can style it for a casual or formal wear too. The long dress is another game changer that is really trending.

Putting comfort as a priority has really worked well for the brand. It continues to cater to Indian bodies to make women feel good about what they are wearing, bringing them relief and peace of mind.

Becoming a space for women to thrive is the milestone of the near future…

As a brand HABBADA FASHIONS has successfully managed to create a space for itself in the competitive market thanks to the quality, the variety it offers and the value for money. Its fast-expanding customer base, currently hovering around 7000, is boosting its impressive growth trajectory to clock substantial revenue figures in the years to come.

“We are looking at being a go to comfort fashion brand for women. Our short-term vision is to achieve an annual revenue of INR 10 crores,” says a smiling and very confident Nithya.

But it is not just all about raking in the profits. There is another agenda behind the growth plan, and that is to be able to integrate more women into the company. More specifically women who are looking to start a second career, either full time or even those looking to take up part time gigs. HABBADA FASHSIONS wants to become that space that attracts women to work with it and thrive in it.

Website: https://habbada.com

Click here https://www.instagram.com/habbada_fashions/?igshid=YmMyMTA2M2Y%3D for fashion that is stylish, functional and comfortable too!

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The Business Press

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