Econic: Revitalizes Tradition and Envisions Global Expansion for Reshaping The Fashion Landscape.

The Business Press
4 min readApr 20, 2024

In a world where fast fashion dominates the market, there emerges a beacon of hope in the form of Econic, an eco-conscious fashion startup founded by Sanghamitra Kalita. With a vision to revive ancient artisanal traditions, while promoting eco-friendly practices, Econic is not just a brand but a movement towards a more ethical and environmentally responsible fashion industry. Let’s delve into the story behind Econic, its mission, and the challenges it faces in reshaping the fashion landscape.

Reviving Tradition

At the heart of Econic lies a commitment to reviving the centuries-old art of natural dyeing and handloom weaving. Sanghamitra Kalita, driven by her firsthand experience in the fast fashion industry, witnessed the detrimental impact of mass production and synthetic materials on both the environment and artisans. This realization ignited her passion for creating a brand that celebrates tradition while championing eco-consciousness.

Econic sources handloom fabrics dyed with naturally derived colours obtained from plant waste, food, forest, and temple offerings. This not only ensures biodegradability but also supports local artisans and preserves traditional craftsmanship. By incorporating these environmentally friendly practices into every aspect of production, Econic stands as a testament to the enduring beauty and relevance of age-old techniques in the modern world.

Addressing Pain Points and Challenges

Econic addresses several pressing issues plaguing the fashion industry, offering solutions that prioritize both people and the planet. Firstly, it tackles the pollution caused by synthetic fabrics and dyes by exclusively using natural fibres and dyes that are safe for both consumers and the environment. Secondly, by supporting natural dye-based crafts, Econic contributes to the preservation of cultural heritage and provides livelihood opportunities for artisans.

Moreover, Econic challenges the rampant overproduction and overconsumption prevalent in the fashion industry by adopting a made-to-order approach and producing in small batches. This not only reduces waste but also ensures that each garment is crafted with care and attention to detail. Lastly, Econic prioritizes fair wages and humane working conditions for its employees, striving to set an example of ethical labour practices in an industry often marred by exploitation.

Despite its noble mission, Econic encounters several challenges typical of an eco-conscious fashion startup. The prevailing misconception that eco-friendly fashion is expensive poses a significant barrier, especially in a market driven by fast fashion and low prices. Additionally, securing investment and funding remains challenging due to the slower growth trajectory of eco-conscious fashion businesses compared to their conventional counterparts.

Furthermore, a lack of awareness among consumers about the importance of eco-friendly fashion hampers demand and necessitates higher prices to sustain fair wages for artisans. However, Econic remains undeterred in its commitment to education and advocacy, aiming to shift perceptions and promote conscious consumerism.

Looking Ahead

Econic envisions a future where eco-conscious fashion is not just a trend but a way of life. In the next five years, the startup plans to expand its reach, both geographically and in terms of product offerings. By growing its team of artisans and cultivating a global community of conscious consumers, Econic aims to make eco-friendly fashion accessible and mainstream.

Econic represents a beacon of hope in an industry grappling with environmental and ethical concerns. Founded on the principles of tradition, craftsmanship, and environmental responsibility, Econic embodies the potential for fashion to be a force for good. As it continues to grow and innovate, Econic paves the way for a future where style and eco-consciousness go hand in hand, proving that fashion can be both beautiful and responsible.

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