Dini and Hamy: Empowering Plus-Size Fashion in India

The plus-size fashion market in India has undergone significant changes in recent years. More brands now acknowledge the need for stylish and affordable clothing for plus-size women. One such trailblazing brand is Dini and Hamy, founded by Jyoti in 2023. The brand is committed to offering fashionable and comfortable clothing for women who wear sizes xl to 10xl.

The Genesis of Dini and Hamy

Dini and Hamy, named after Jyoti’s daughters Diyana and Hamaira, was established to meet a personal and market-driven need. After gaining experience in event management, Jyoti switched to the fashion industry after her marriage to pursue her passion for work and create something meaningful. Her husband has consistently supported and encouraged her in this pursuit, inspiring her to follow her dreams in fashion. Starting as a reseller, Jyoti observed a significant gap in the market for affordable and stylish plus-size clothing, especially in the Indo-Western segment.

After conducting thorough research and understanding her customers’ needs, Jyoti decided to establish her production line. With an initial investment of ₹5,000–6,000, she began sourcing fabrics and collaborating with production houses to realize her vision. Dini and Hamy quickly gained traction, and within a year, its Instagram following grew from 450 to 12,000. The brand’s unique offering of kurta-style tops, loose dresses, and shirts made from breathable rayon and cotton fabric struck a chord with many plus-size women seeking comfort and style.

Unique Selling Proposition and Market Impact

Dini and Hamy’s products stand out for several reasons. Firstly, their affordability makes them accessible to a larger audience. Unlike other brands that offer plus-size clothing at high prices, Dini and Hamy ensures that its products are reasonably priced without compromising on quality. Using rayon fabric, perfect for summer, adds to the comfort factor, making the clothing ideal for everyday wear.

The brand’s focus on covering areas that plus-size women are often conscious about, such as the tummy and hips, ensures that customers feel confident and comfortable in their outfits. This thoughtful approach to design has earned Dini and Hamy a loyal customer base, with a repeat customer rate of 40% to 50%.

In terms of market presence, Dini and Hamy’s growth has been impressive. In the last financial year, the brand served over 1,500 customers, with 400–500 orders in just the past three months. This exponential growth highlights the increasing demand and the positive reception of the brand’s offerings.

Vision for the Future

Dini and Hamy has an ambitious yet grounded vision. Jyoti aims to partner with major brands and cater to the plus-size market across India. The brand’s mission is to offer stylish, comfortable, and affordable plus-size clothing to women nationwide. Dini and Hamy introduces new designs and patterns every Friday, keeping its offerings fresh and exciting for customers.

Operating throughout India, Dini and Hamy has already made a significant impact in the plus-size fashion market. The brand’s commitment to quality, affordability, and customer satisfaction sets it apart in a competitive market.

With a strong foundation and a clear vision, Dini and Hamy is poised to continue its growth, making stylish plus-size clothing accessible to more women across India. Dini and Hamy’s journey from a small startup to a thriving brand is a testament to Jyoti’s vision and dedication. As the brand continues to grow and evolve, it remains committed to empowering plus-size women through fashion, one stylish outfit at a time.

To know more visit- https://www.instagram.com/diniandhamy |

Website: https://diniandhamy.com/

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