Trends Driving The Evolving Indian Ethnic Wear Market
The Indian fashion market has undergone major transformational shifts in the past decade itself. From the arrival of countless international fashion brands to the opening of promising home-grown labels, the Indian consumer has witnessed a lifestyle change that incorporates both Indian as well as western influences equally. Inspite of incremental exposure to global fashion trends, Indians are still traditionalists at heart, preferring to don ethnic wear on occasions, festivals and weddings.
Consumers no longer are stuck to the idea of compartmentalizing ethnic wear and western wear. There is a growing market for contemporary Indian wear, which cuts across all product segments. In a move that speaks of the Indian resolve to remain true to their tradition, Indian ethnic wear was fused with western designs. This is what gave birth to fusion wears. The acceptance of and desire for fusion ethnic apparel, where mix-and-match designs have emerged and entirely altered the market are increasing.
Drape in Style & Elegance With Sujatra Designs
Sujatra Designs launched in 2015 by Mrs. Chitralekha Das is an Indian wear brand that offers an eclectic mix of ethnic apparels from sarees, kurtis, dresses, tops, blouses and tunics. Sourcing the Indian artwork from across the country & combining those Indian artworks in their design studio to create a contemporary ethnic outfit is what sets the brand apart. They have a whole gamut of designer sarees that are sure to set the eyeballs rolling. From silk sarees, Ikat & Kalamkari prints, handloom sarees, Madhubani sarees, the brand has become the go-to destination for people who are planning to buy Indian styles online. The brand is highly efficient when it comes to bringing traditional designs, embroideries and motifs together and offer them to their patrons both in India and abroad.
They have an assortment of batik print sarees in designer stature which augments its beauty to different levels. These sarees invoke nostalgic feelings and is an improvisation of the age-old art. Using brilliant patterns and vibrant colours, their saree collection offers a delightful impact on the wearer and the Onlooker.Treading an extra mile, the brand procures products from renowned and talented designers. Hence, whether one is looking for latest kurtis or sarees they are sure to get the one at their e-store and at great prices.
The Growth Journey & Roadmap Ahead
Having finished his post-graduation from IIM Calcutta and thereby having worked in Marketing in Raymond’s until 2015, Mr. Bedprakash Das joined his mother Mrs.Chitralekha Das’s business at the age of 32 years. The immense experience of his mother and his own business acumen helped him get the brand rolling. Identifying the popularity of Indian designer sarees, Kurtis specially in the age group of 30 and above, the brand capitalised on this opportunity. It has delightfully served 50k+ customers so far and envisions to spread its footprint in global markets. The brand wants to continue offering such unique products and proposition to the customer in all sorts of their ethnic collection range.
Instagram Link: https://instagram.com/sujatradesigns?igshid=YmMyMTA2M2Y=
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