Creating Masterpieces: The Rise of TITLI, the Hand-Crafted Art Startup

The Business Press
3 min readJan 28, 2023

Art is a form of self-expression that has the power to evoke emotions, tell stories, and create a connection between people, cultures, and societies. Among the various forms of art, handcrafted pieces are some of the most unique and personal, each one representing the artist’s skill, creativity, and passion. Bharti Sharma, the founder of TITLI, embodies all of these qualities and more as she creates one-of-a-kind masterpieces.

From hobby to Passion: The Beginning of TITLI

TITLI, a pun on the Hindi word for “butterfly,” symbolizing the beauty and elegance of Bharti Sharma’s creations, was founded in 2018 by Bharti Sharma. Bharti Sharma, from Gurgaon (Haryana), has a Master’s degree in “Travel and Tourism Management” and has worked in corporate companies before starting TITLI, she also holds a 2nd level specialisation in relief art. Bharti Sharma, an introverted individual, overcame her shyness and started taking workshops with kids initially and later with other brands for customer engagement and employee engagement activities. Through her hard work and dedication, she has received 2 awards from the Ministry of Textile and has done multiple exhibitions.

The Uniqueness of TITLI’S Hand-Made Crafts

The uniqueness of TITLI lies in its hand-made and hand-crafted products, each one imbued with Bharti Sharma’s personal touch. From painting kurtas and dupattas, to colouring diyas on Diwali, to making clay earrings, and gifting them to friends and loved ones, TITLI offers a wide range of products that stand out in the art industry. Initially, Bharti Sharma started with customer demand but later began creating her own collection.

TITLI aims to address the pain points of customers who are seeking unique and hand-made art products, understanding the importance of providing authentic and one-of-a-kind creations that meet the requirements of today’s customers. With a focus on handcrafted and original products, TITLI is able to fulfil these needs and provide a platform where customers can find products that are truly one-of-a-kind.

The journey of TITLI began as a hobby for Bharti Sharma which turned into a passion, her love for art and craft subjects have always fascinated her since childhood. As she grew up she realized that creating art brings her more satisfaction than anything else, hence she decided to turn it into full-time business.

The company’s mission is to create a platform for original designs and provide 100+ women artists a chance to work and earn their living. TITLI’S vision is to grow into a home for original designs, where art enthusiasts can find one-of-a-kind pieces crafted by skilled artisans.

Expansion and Reach

TITLI’S products and services are now available worldwide, shipping globally and it has served over 1000 customers so far. The company has seen a steady growth in its orders and customers over the years.

In the next 5 years, Bharti Sharma sees TITLI growing into a thriving business, catering to the needs of art lovers all over the world. The company’s goal is to become a destination for original designs, where 100+ women artists can work and earn a living. TITLI aims to expand their product line, and make their brand available across the country.

In conclusion, TITLI is a refreshing and innovative startup that is making its mark in the art industry. With its focus on hand-made and hand-crafted products, the company provides customers with authentic and one-of-a-kind creations that cannot be found anywhere else. Bharti Sharma’s mission to create a platform for original designs and provide 100+ women artists a chance to work and earn their living is truly admirable. With its mission, vision and expansion plans, TITLI has a bright future ahead.

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