Celebrate life’s beautiful memories with gifts from Celebrations & More

The Business Press
4 min readMar 20, 2024

Gifting is an emotion. There are times when people are happy but they don’t know how to express their feelings. They are clueless about the gifts they want, whether it’s for a wedding, or surprising your friend on his/her birthday.

In order to help them cope with this problem, the sister duo of Pragati Agarwal and Shruti Jindal created Celebrations & More in November 2014.

The brand understands the needs, requirements, and emotions of the clients to curate a perfect gift /plan which they will remember for lifetime. Because with Celebrations & More, you are not just curating gifts but creating enduring memories.

All about the startup

Celebrations & More is a designer gifting boutique providing unique and best gifting solutions for all your occasions. Co-founder Pragati explains further “We offer bespoke luxury gifting service. We call ourselves a gift stylist, as we customize gifts/hampers as per our clients requirements.” Here you’ll get gifts across a huge variety of categories such as wedding favors, wedding trousseau packing, occasional gifting such as birthdays, anniversaries, house warming, baby shower, baby announcements, festive as well as corporate gifting.

There’s an all together separate section of luxury gifting — which mainly contains premium home decor platters, German silverwares and beautiful artifacts and handcrafted masterpieces.

What makes the brand stand out is its focus on the detailed curation of each and every hamper. Pragati and Shruti use their expertise and creativity to transform their client’s emotions into a gift which directly expresses their feelings.

The founders maintain absolute transparency and empathy while designing gifts for the client. Shruti adds “Because we believe , if we cannot understand our client’s emotions, we will not be able to deliver the product they are looking for.”

Here, at Celebrations & More, the buzzword is innovation. The startup keeps updating and innovating its products creatively, so every time clients walk into the store, they get to see new designs on the shelf. And probably that’s the best way to beat competition.

The startup ships worldwide, with clients from all over India, New York , Singapore and Dubai who keep coming back to us as loyal customers.

How it all began

Not all big things start with a big plan. Sometimes, your passion and inner drive are enough to set you on the right path. Such was the case with the founders of Celebrations & More. As Pragati points out “It was never a planned startup. Creativity was in my blood and curating gifts was my passion. I never realized when my passion turned into a profession.”

When the siblings realized how much people liked their work and wanted more of such products, they officially started Celebrations & More, with an aim to provide a better , well planned gifting experience for people.

Being full time homemakers come with its own set of challenges. Both Pragati and Shruti embraced the challenge. They went ahead with an amateur and unprofessional approach through which they could directly and emotionally connect with their clients which soon became a usp of the brand’s service. We still have very fond bonding with our clients as we connect with them emotionally. We are now like a big celebration family.

What lies ahead?

The company has grown from strength to strength since the time of its inception. Having delivered more than 50k hampers so far and with more than 800 regular clients in our datasheet (excluding online and international clients), Celebrations & More has garnered love and appreciation from clients worldwide.

Besides aiming for a humongous turnover, Pragati wants to give Celebrations & More a nation wide recognition by making it a franchise model. The plan is to open outlets in different cities with the objective of providing an exceptional gifting experience to people.

Social media is the key

Through her YouTube channel, Pragati wants to help aspiring women who want to take bespoke gifting as a profession. There would be free workshops and classes, so that they can excel and make a living of their own.

Shruti talks about the time when she realized the power of Instagram. “In October 2023 one of our reels got viral. We had more than 1m views in just 2 days, and people went mad over a particular design. We sold almost 500+ pieces of that product till the time we were out of stock.” People showered love from around the globe and that gave a new perspective to the business approach. The focus now is on the target audience online.

To know more visit- https://www.instagram.com/celebrations_n_more?igsh=MXBmejZ2dDlnMXE5NQ==

To read more startup stories visit- https://thebusinesspress.in/



The Business Press

India’s Growing Startup News Platform. Featuring the most inspiring and motivating startup and entrepreneur stories.