Begums Collection: Celebrating Tradition Through Women’s Ethnic Wear

In the realm of women’s ethnic wear, it can be challenging to find the perfect fusion of tradition and modern elegance. Begums Collection, a prominent brand in this field, offers a wide range of original Indian and Pakistani suits that blend cultural authenticity with unique designs. Using hand-block prints and intricate threadwork, the brand not only preserves traditional craftsmanship but also brings a fresh perspective to ethnic fashion.

The Origin of Begums Collection

Established by Mohd Toufiq on April 4, 2021, the Begums Collection draws inspiration from a longstanding family tradition in the garment industry. Toufiq’s family has been involved in manufacturing for leading ethnic wear brands like Biba and Meena Bazar for generations. After completing his master’s degree at the age of 23, Toufiq partnered with his elder brother to start their retail store in Shaheen Bagh, New Delhi.

Named in honour of their mother, Mumtaz Begum, the brand quickly gained popularity, leading to the opening of a second store in Jaitpur, Badarpur. Despite facing challenges such as the COVID-19 lockdown and the hacking of their Instagram account with 16,000 followers, Begums Collection persevered. The brand now boasts over 68,000 Instagram followers and continues to grow, serving more than 16,000 satisfied customers across India.

Distinctive Designs Rooted in Tradition

What sets Begums Collection apart is its exclusive hand-block-printed fabrics, designed in-house and crafted by traditional artisans. The brand operates its production units, allowing them to maintain quality control and originality in every piece. From intricate threadwork to personalized sizing, each design offers a unique combination of heritage and modern style at affordable prices.

Begums Collection not only solves the problem of limited options and inconsistent sizing in the ethnic wear market but also ensures that each garment is durable and culturally authentic. Their commitment to offering a personalized shopping experience, both online and in-store, has made them a trusted name in ethnic fashion.

Growth and Expansion Plans

Looking ahead, Begums Collection has ambitious plans for the future. In the next five years, the brand envisions opening additional retail stores across India while exploring potential international markets. With an ever-growing online presence and a commitment to sustainability, Begums Collection aims to keep expanding its customer base and innovating its designs.

The brand is set on becoming a leader in the ethnic wear industry by staying true to its roots while embracing the evolving tastes of modern women. By empowering artisans and continuing to deliver high-quality products, Begums Collection is poised for continued growth and success, with plans to solidify its place both locally and globally.

Instagram Link: https://www.instagram.com/begumscollection_?igsh=NWJ0cWg3cWFvbzY2

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