Be Attrangi: Crafting Eco-Friendly Real Flower Jewelry

Jewelry has always been a timeless way to express personal style. With eco-conscious fashion becoming more essential than ever, people are seeking unique, sustainable, and personalized accessories. Leading brands like Be Attrangi are merging creativity with nature. Be Attrangi specializes in real flower jewelry, offering a fresh take on accessories that are not only beautiful but also environmentally friendly.

The Spark Behind Be Attrangi

Be Attrangi was launched on June 6, 2022, by Aditi Bhatnagar, who made a major career switch from banking to entrepreneurship. Aditi, a former bank officer, realized that her passion for jewelry could blossom into something more than just a personal hobby. “I was always drawn to jewelry,” Aditi says, “and wanted to create pieces that matched my outfits. That’s how it all started.”

Starting with an investment of ₹10,000 at the age of 28, Aditi’s venture initially dabbled in fabric earrings. However, as the business evolved, she shifted focus to epoxy resin jewelry featuring real flowers. Today, Be Attrangi offers an array of eco-friendly products, including necklaces, earrings, rings, bracelets, keyrings, and bookmarks, all made without the use of plastic in both the products and the packaging. The uniqueness of Be Attrangi lies in its use of real flowers, providing customers with pieces that are both exquisite and sustainable.

Navigating the Challenges and Growing the Brand

Be Attrangi faced challenges as a startup, especially during the transition from fabric earrings to real flower resin jewelry. Aditi mentioned the initial struggles with marketing and brand awareness. Despite being based in Delhi, the brand’s primary orders currently come from regions like Mumbai and Kerala, indicating a wider reach across India, but there is still room to grow in the capital.

Despite these early setbacks, the brand has experienced consistent growth over the past five months. Be Attrangi has a customer base of around 1000+ orders and has expanded its online presence, particularly on Instagram, where its follower count has been steadily increasing. The company has also begun investing in marketing, which has helped to boost both followers and orders.

The Future of Be Attrangi

Over the next five years, Be Attrangi aims to establish itself as one of the top five brands in the imitation jewelry industry, with a focus on real flower jewelry. Founder Aditi Bhatnagar plans to expand the brand’s presence across India and build a reputation for eco-friendly, sustainable practices. The brand’s unique jewelry pieces, made from real flowers preserved in epoxy resin, have already gained a growing customer base.

Be Attrangi also plans to become a prominent name in the gifting industry by offering personalized, nature-inspired products. As the brand continues to grow, Aditi is committed to enhancing customer experiences, improving marketing strategies, and reducing plastic use in all aspects of production and packaging. With a clear mission for sustainability and innovation, Be Attrangi is well-positioned to make a lasting impact in the eco-conscious jewelry and gifting space.

To know more visit: https://www.instagram.com/beattrangi?igsh=MWl6eXdzMWFsc3Nldw==

Website: https://www.beattrangi.com/

Facebook Link: https://www.facebook.com/beattrangi/

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