Banera: Celebrating Indian Craft with Contemporary Style

Indian fashion has always been synonymous with rich heritage and timeless craftsmanship. In today’s world, where traditions meet contemporary design, brands like Banera are bridging the gap between age-old artistry and modern aesthetics. Founded by Kanika Gupta, with Nikita Gupta as co-founder, Banera is a homegrown label that celebrates the essence of Indian craftsmanship while catering to the modern woman’s need for fluid, versatile silhouettes.

The Roots of Banera

Banera’s story began in Delhi, rooted in Kanika Gupta’s childhood experiences within a joint family of 18. Surrounded by her mother’s intricate hand-machine stitching and embroideries, she developed a deep appreciation for Indian handcrafts. However, Kanika noticed a gap in the market for modest yet contemporary attire beyond sarees and suits.

Her journey into fashion design was shaped by her education at Pearl Academy, New Delhi, and transformative internships with sustainable labels. A visit to Auroville further reinforced her commitment to sustainability, slow living, and the beauty of natural dyes and plant-based fabrics. These experiences culminated in the creation of Banera — a brand that harmonizes traditional craftsmanship with modern silhouettes, offering women timeless and comfortable attire.

Crafting a Unique Identity

Banera stands apart in a competitive market with its focus on redefining Indian craft through a modern lens. From women’s dresses, coord sets, tops, shirts, and light festive wear, Banera’s designs cater to diverse styles while embracing inclusivity. The brand prioritizes thoughtful craftsmanship, ensuring every piece reflects the timeless beauty of heritage art with a contemporary twist.

Customer satisfaction is central to Banera’s ethos. Through meticulous attention to quality, fit, and customization, the brand ensures that its garments provide both comfort and style. Open communication and post-purchase care further enhance the customer experience, fostering loyalty among its 500+ clientele.

A Promising Future

In just two years, Banera has achieved significant milestones, including collaborations with multi-designer stores and exhibitions across India. With celebrities like Neha Dhupia and Shriya Saran donning its creations, the brand has gained recognition in the fashion world.

Looking ahead, Banera plans to introduce eco-friendly home furnishings and a capsule collection made from 100% natural fibers and dyes. With ambitions to expand globally, Banera is set to bring its fusion of heritage and modernity to international markets, staying true to its commitment to sustainability and ethical practices.

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Website- https://studiobanera.com/

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